About Us

After a lifetime designing bras for other brands, you know how to get it right.

For over 25 years, our founders were the invisible hands behind some of the biggest names in the lingerie and activewear world—designing and perfecting bras for brands like Victoria’s Secret, Nike, Triumph, Maidenform, Spanx, Lululemon, and more.

They poured their expertise into shaping products that millions of women wore daily, yet their names never appeared on a label.

After decades spent crafting bras to meet the demands of big corporations, they realized something was missing: a brand that put women first, not just in marketing, but in every stitch, seam, and silhouette.

They saw how the industry often prioritized trends over true comfort and support, and how real women’s needs were lost in boardroom decisions.

So, they decided to create something different.

A brand built from the ground up with one mission: to design bras that feel as good as they look, made with the knowledge and precision that only decades of experience can bring.

No shortcuts, no compromises, and no middlemen telling them what women should want.

Today, that vision lives on in every piece we create—designed for real bodies, real life, and real comfort. Our founders might prefer to stay behind the scenes, but their dedication, craftsmanship, and passion for redefining what a bra can be are at the heart of everything we do.

Because when you’ve spent your life designing bras for everyone else, you know exactly what it takes to finally get it right.